Guide the development of brand strategies with the brand/category teams by putting consumers & shoppers at the heart of their plans and by keeping them up to date with market and social trends
Job Summary
Guide the development of brand strategies with the brand/category teams by putting consumers & shoppers at the heart of their plans and by keeping them up to date with market and social trends.
Identify core growth opportunities, guide brand maintenance (product, packaging, assortment, pricing), communication development and t ake part in developing incremental innovation and white spaces identification.
Communicate in a compelling way to drive action. Base recommendations on insights from multiple sources of data and knowledge.
Matching Summary
Guide the development of brand strategies with the brand/category teams by putting consumers & shoppers at the heart of their plans and by keeping them up to date with market and social trends.
Skills & Requirements
Must-have
consumer-centric business growth
brand and category growth
primary & secondary data sources
Demand Spaces and Eat States
market and social trends
Nice-to-have
leadership and influencing profile
design thinking/Agile methodologies
fast-paced multi-national organisation
collaborator
Key Requirements
seasoned Insight & Analytics professional
Experience in Insight and in Business Areas
working directly with Marketing teams
Demonstrated experience using design thinking/Agile methodologies