Sr. Manager, Performance Creative Dco

Planet Fitness

Boston, MA, US
Base: $110,000-$135,000 annually; bonus: eligible ...
Remote
Dynamic creative optimization program management
Digital paid media creative strategy
Audience-based creative personalization
This role sits at the intersection of creative strategy, data, and copywriting to bring automation at scale to how the brand shows up across channels

Job Summary

  • This role sits at the intersection of creative strategy, data, and copywriting to bring automation at scale to how the brand shows up across channels.
  • The company mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment known as the Judgement Free Zone.
  • Employees receive a comprehensive benefits package including medical, dental, vision, life insurance, generous time off, and a free Black Card membership.

Matching Summary

This role sits at the intersection of creative strategy, data, and copywriting to bring automation at scale to how the brand shows up across channels.

Salary

Base: $110,000-$135,000 annually; Bonus: Eligible for annual corporate bonus incentive based on performance; Benefits: Comprehensive medical, dental, vision, 401(k) matching, and stock purchase plan

Skills & Requirements

Must-have

  • Dynamic Creative Optimization program management
  • Digital paid media creative strategy
  • Audience-based creative personalization
  • A/B and multivariate testing execution
  • Creative data feeds and dynamic templates

Nice-to-have

  • Passion for health and fitness industry
  • Experience with national consumer brands
  • Strong presentation skills for senior leadership
  • Proactive solutions-oriented mindset
  • Ability to thrive in fast-paced environment

Key Requirements

  • 7+ years of experience in creative automation or digital marketing
  • Bachelor's degree in Marketing, Advertising, Communications, or related field
  • Proven track record managing DCO programs on platforms like Google Marketing Platform or Meta

Work Rights

Must reside within commuting distance of Boston, MA or Hampton, NH

Tailored Resume

Cover Letter