Deep knowledge of cultural trends and experiential marketing
Proven track record in brand partnership negotiation
The role is responsible for fostering brand thought leadership by developing a comprehensive culture strategy that defines platforms and execution frameworks
Job Summary
The role is responsible for fostering brand thought leadership by developing a comprehensive culture strategy that defines platforms and execution frameworks.
Candidates must build holistic culture strategies, negotiate strategic partnerships, and execute experiential campaigns to grow brand MDS scores and engagement.
The position requires leading a team with a minimum of 70% customer-facing engagements, including weekends, to ensure brilliant execution of events and sponsorships.
Matching Summary
The role is responsible for fostering brand thought leadership by developing a comprehensive culture strategy that defines platforms and execution frameworks.
Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
5+ years marketing experience in IPS or FMCG
Deep knowledge of cultural trends and experiential marketing
Proven track record in brand partnership negotiation
Strong leadership and team management capabilities
Digital first mindset across PR and social media
Nice-to-have
Passion for embedding brands in culture
Experience with experimentation and failure
Ability to drive business change and new thinking
Strong storytelling and editorial mindset
Track record of successful new thinking in business
Key Requirements
Minimum 5 years experience in marketing
Experience in IPS, FMCG, or Luxury good categories