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Saddle Creek Logistics Services is seeking a Senior Program Manager for Digital Marketing in Lakeland, FL. This role involves managing digital marketing initiatives, optimizing marketing technology platforms, and facilitating collaboration across teams to drive demand generation and enhance brand visibility.
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Job Summary
The Senior Program Manager, Digital Marketing, is responsible for managing and optimizing digital marketing programs that support pipeline growth, account engagement, and brand visibility.
This role owns key digital initiatives, marketing technology platforms, and cross-functional coordination between Marketing, Sales, and external partners.
Saddle Creek Logistics Services offers a benefits package including medical, dental, vision, HSA, annual bonus eligibility, and 401(k) match.
Matching Summary
Match Score: 75
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Saddle Creek Logistics Services is seeking a Senior Program Manager for Digital Marketing in Lakeland, FL. This role involves managing digital marketing initiatives, optimizing marketing technology platforms, and facilitating collaboration across teams to drive demand generation and enhance brand visibility.
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Skills & Requirements
Must-have
Manage digital marketing programs
Account-based marketing (ABM) execution
Marketing automation strategy (HubSpot)
Website strategy and SEO/AEO
Full-funnel reporting and dashboards
Manage advertising budget
Nice-to-have
Diverse, friendly, and respectful teamwork environment
Family-oriented company
Enhance skills and build meaningful careers
Key Requirements
Bachelor's Degree in marketing or related field
At least 5 years of experience
Experience with account-based marketing platforms (6sense)
Experience with HubSpot, Salesforce, and Google Analytics