Brand Manager Specialty Care - Rheumatology & Gastroenterology
IQVIA UK
United Kingdom
Fully remote
Brand lead for specialty care brands
Develop integrated brand plans
Translate insights into marketing activity
This role offers the opportunity to take ownership of brand strategy and execution for medicines promoted within specialist healthcare settings, operating in a multi‑country, matrix environment
Job Summary
This role offers the opportunity to take ownership of brand strategy and execution for medicines promoted within specialist healthcare settings, operating in a multi‑country, matrix environment.
The Brand Manager will be accountable for shaping brand direction, translating insights into action, and delivering effective, compliant marketing activity that supports agreed commercial objectives.
Working closely with IQVIA cross‑functional teams and partner stakeholders, this role requires strong commercial judgement, collaboration and the ability to balance strategic planning with hands‑on execution in a regulated pharmaceutical environment.
Matching Summary
This role offers the opportunity to take ownership of brand strategy and execution for medicines promoted within specialist healthcare settings, operating in a multi‑country, matrix environment.
Skills & Requirements
Must-have
Brand lead for specialty care brands
Develop integrated brand plans
Translate insights into marketing activity
Multi-channel marketing initiatives
Manage agencies and vendors
Own brand-level budgets and forecasts
Nice-to-have
Experience in immunology or dermatology
Exposure to multi-country brand roles
Work with biologic and oral therapies
Omnichannel marketing in regulated environment
Key Requirements
Pharmaceutical brand or product management experience
Leading individual brands within a portfolio
Strong strategic thinking and execution capability
Work in matrix and multi-stakeholder environments
Analytical and commercial mindset
Excellent communication and stakeholder management