As the Associate Director, Web Analytics and the SME, you will provide strategic guidance and technical leadership in the design, implementation, and optimization of analytics solutions
Job Summary
As the Associate Director, Web Analytics and the SME, you will provide strategic guidance and technical leadership in the design, implementation, and optimization of analytics solutions.
A key focus of this role is owning and managing the integrations between GA4, GBQ, and GCP, enabling scalable data pipelines, advanced reporting, and actionable insights across the organisation.
You will play a pivotal role in leading discussions with business teams to showcase the value of GBQ and GCP and demonstrate the measurable impact of analytics initiatives on business outcomes.
Matching Summary
As the Associate Director, Web Analytics and the SME, you will provide strategic guidance and technical leadership in the design, implementation, and optimization of analytics solutions.
Skills & Requirements
Must-have
Google Analytics 4 (GA4)
Google BigQuery (GBQ)
Google Cloud Platform (GCP)
Data pipeline design and optimization
Analytics data integration
Advanced reporting and dashboards
Stakeholder engagement and influence
Nice-to-have
Cross-Functional Collaboration
Customer Insights
Digital Marketing Measurement
Data layer and GTM oversight
Marketing Strategy
Product Marketing
Waterfall Model
Key Requirements
Degree qualified in relevant business or technical area
Extensive experience in web analytics and cloud-based data integration
Proven experience managing GA4, GBQ, and GCP integrations
Strong background in data architecture and warehousing concepts
Experience leading stakeholder discussions and influencing business decisions