Crm Automation Specialist - H&m Global Marketing

H&M

Stockholm, Sweden
On-site
2-5 years crm execution experience
Hands-on journey building in braze or salesforce
Data analysis for optimization opportunities
H&M is seeking a CRM Automation Specialist to enhance customer engagement through automated and personalized CRM journeys. The ideal candidate will have hands-on experience in CRM execution and a strong analytical mindset to optimize customer lifecycle strategies

Job Summary

  • You will play a key role in designing, running, and continuously optimizing our portfolio of automated and triggered CRM journeys.
  • This position offers the opportunity to work within a collaborative environment where your ideas matter and you can grow your expertise globally.
  • The role requires translating performance insights into clear actions that improve engagement, retention, and long-term customer value.

Matching Summary

Match Score: 85

H&M is seeking a CRM Automation Specialist to enhance customer engagement through automated and personalized CRM journeys. The ideal candidate will have hands-on experience in CRM execution and a strong analytical mindset to optimize customer lifecycle strategies.

Skills & Requirements

Must-have

  • 2-5 years CRM execution experience
  • Hands-on journey building in Braze or Salesforce
  • Data analysis for optimization opportunities
  • Cross-functional collaboration skills

Nice-to-have

  • Curiosity about AI and personalization
  • Strong written and spoken English
  • Experience with Klaviyo or MoEngage
  • Proactive improvement mindset

Key Requirements

  • Bachelor's degree in Business, Marketing, Economics, or related field
  • 2-5 years experience in CRM execution or lifecycle marketing
  • Proficiency in automation platforms like Braze, Salesforce, or Klaviyo

Work Rights

Not specified

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