Bm/sbm-lokelma Mkt-上海

AstraZeneca

Shanghai, China
Deep understanding of customer insights
Develop brand plan and execution strategy
Coordinate advisory boards and symposia
The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives

Job Summary

  • The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives.
  • Candidates will coordinate critical external stakeholder activities including advisory boards, symposia, and medical conferences.
  • The position involves deep collaboration with medical, sales, and regulatory teams to deliver effective selling tools and campaigns.

Matching Summary

The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives.

Skills & Requirements

Must-have

  • Deep understanding of customer insights
  • Develop brand plan and execution strategy
  • Coordinate advisory boards and symposia
  • Analyze market data and research results
  • Conduct product training for sales teams

Nice-to-have

  • Strong cross-functional communication skills
  • Ability to influence key stakeholders
  • Strategic thinking with global alignment
  • Proactive approach to industry trends

Key Requirements

  • Knowledge of national healthcare and regulatory environment
  • Understanding of NRDL/PRDL access environments
  • Experience with core, emerging, county, CHC, and retail channels
  • Proficiency in SWOT analysis and risk mitigation planning

Work Rights

Not specified

Tailored Resume

Cover Letter