Senior Director, Coca-cola Trademark Category Turkiye

Coca-Cola HBC AG

Istanbul, Turkey
Coca-cola trademark category management
Annual business plan creation
Flywheel execution
Define and execute the CCTM ABP agenda and performance in TR through thought leadership on frontier marketing, innovation, and ensuring superior/ integrated flywheels execution enabled by system alignment and excitement

Job Summary

  • Define and execute the CCTM ABP agenda and performance in TR through thought leadership on frontier marketing, innovation, and ensuring superior/ integrated flywheels execution enabled by system alignment and excitement.
  • Drive Turkiye CCTM marketing performance and ROI, with TR CCTM category P&L accountability.
  • Develop an engaged team of high performers and world class marketers, with 3 direct reports.

Matching Summary

Define and execute the CCTM ABP agenda and performance in TR through thought leadership on frontier marketing, innovation, and ensuring superior/ integrated flywheels execution enabled by system alignment and excitement.

Skills & Requirements

Must-have

  • Coca-Cola Trademark Category management
  • Annual Business Plan creation
  • Flywheel execution
  • P&L accountability
  • Digital and Data leverage

Nice-to-have

  • Growth Mindset
  • Servant leadership
  • Commercial acumen
  • RGM experience

Key Requirements

  • 12 years+ marketing and leadership experience
  • Significant P&L ownership experience
  • Experience in Frontline Marketing
  • Led and developed teams directly

Work Rights

Not specified

Tailored Resume

Cover Letter