Evp, Head Of Activation - Carat

Dentsu Creative ANZ

New York, US
Base: $236,000 - $350,000; bonus/equity: eligible ...
Hybrid
Cross-channel performance integration
Ai-powered innovation
Media planning, buying, optimization, measurement
This role will oversee and evolve the Media Activation practice across Search, Social, Video, Programmatic, Local, and Commerce, driving cross-channel performance integration and embedding AI-powered innovation

Job Summary

  • This role will oversee and evolve the Media Activation practice across Search, Social, Video, Programmatic, Local, and Commerce, driving cross-channel performance integration and embedding AI-powered innovation.
  • Key responsibilities include defining and advancing cross-channel Activation craft standards, driving capability evolution through AI-enabled workflows, and cultivating a high-performing Activation community.
  • Benefits include medical, vision, and dental insurance, life insurance, disability insurance, 401k, flexible paid time off, paid holidays, sick leave, and parental leave.

Matching Summary

This role will oversee and evolve the Media Activation practice across Search, Social, Video, Programmatic, Local, and Commerce, driving cross-channel performance integration and embedding AI-powered innovation.

Salary

Base: $236,000 - $350,000; Bonus/Equity: Eligible for discretionary incentive compensation; Benefits: Medical, vision, dental, life, disability, 401k, PTO, holidays, sick leave, parental leave

Skills & Requirements

Must-have

  • Cross-channel performance integration
  • AI-powered innovation
  • Media planning, buying, optimization, measurement
  • Digital marketing experience
  • People management experience
  • Professional services experience

Nice-to-have

  • Transformative thinking
  • Elevating craft excellence
  • Building fluid workforce
  • External thought leadership

Key Requirements

  • 13+ years digital marketing experience
  • 7+ years people management experience
  • 5+ years professional services experience
  • Proven track record converting retail media
  • Knowledge of US media environment and AdTech

Work Rights

Not specified

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