Customer Marketing And Agency Activation, Analyst

AIA Group

Not specified (assumed hybrid based on industry norms).
5 years experience in insurance or financial services
Bachelor's degree in any discipline
Strong analytical skills and business acumen
AIA Group is seeking a Customer Marketing and Agency Activation Analyst to support their marketing campaigns and strategies in the insurance sector. The ideal candidate should have extensive experience in customer campaigns within the insurance or financial services industry, with a focus on maximizing customer lifetime value and loyalty

Job Summary

  • This role supports the Customer Marketing unit by developing strategies to drive repeat purchases, cross-selling, and upselling across all insurance offerings.
  • The successful candidate will analyze customer behavior across individual, takaful, corporate, and digital platforms to create personalized offers that maximize lifetime value.
  • You will work in an Agile manner, collaborating closely with x-functional teams and distribution channels to execute effective marketing campaigns.

Matching Summary

Match Score: 85

AIA Group is seeking a Customer Marketing and Agency Activation Analyst to support their marketing campaigns and strategies in the insurance sector. The ideal candidate should have extensive experience in customer campaigns within the insurance or financial services industry, with a focus on maximizing customer lifetime value and loyalty.

Skills & Requirements

Must-have

  • 5 years experience in insurance or financial services
  • Bachelor's degree in any discipline
  • Strong analytical skills and business acumen

Nice-to-have

  • Experience with medical repricing efforts
  • Knowledge of Agile methodology
  • Understanding of takaful and corporate platforms

Key Requirements

  • Bachelor's Degree required
  • 5 years working experience in insurance or financial services
  • Focus on products and customer campaigns

Work Rights

Not specified

Tailored Resume

Cover Letter