Ability to translate business requirements into technical specifications
Manulife Financial is seeking a Director of Martech Data Activation & Strategy to lead their marketing technology initiatives as part of a digital transformation journey. The ideal candidate will possess strong technical knowledge of MarTech solutions, particularly Adobe and Salesforce platforms, and will manage a team to enhance personalized customer engagement through data-driven strategies
Job Summary
Manulife is on a journey to become a digital customer leader by building a comprehensive marketing technology strategy.
The Director will lead a team to manage business requirements and implement Martech solutions.
This role supports global digital marketing efforts to enhance customer engagement and experience.
Matching Summary
Match Score: 85
Manulife Financial is seeking a Director of Martech Data Activation & Strategy to lead their marketing technology initiatives as part of a digital transformation journey. The ideal candidate will possess strong technical knowledge of MarTech solutions, particularly Adobe and Salesforce platforms, and will manage a team to enhance personalized customer engagement through data-driven strategies.
Skills & Requirements
Must-have
Experience with cloud-based platforms
Expertise in Adobe Experience Platform
Ability to translate business requirements into technical specifications
Nice-to-have
Strong communication and collaboration skills
Curiosity and passion for data-driven marketing
Experience in working with Asia markets
Key Requirements
8+ years of experience in marketing technology
Experience in building and leading a CoE team
Bachelor's degree in business or information systems