Senior Brand Executive (Personal Product) - RPAL

RECRUITPEDIA PTE. LTD.

Singapore, Singapore
**
B2c marketing experience in fmcg
Lead campaign localisation across markets
Develop consumer insights for campaigns
** Recruitpedia Pte. Ltd. is seeking a Senior Brand Executive to help drive brand strategy for a multinational company in the personal care products industry. The ideal candidate will have B2C marketing experience, especially in FMCG or consumer health, and will be responsible for localizing global campaigns for the Southeast Asian market. **

Job Summary

  • The role involves driving brand strategy across Hong Kong and Southeast Asia to build long-term equity.
  • Candidates will lead the localization and execution of campaigns adapting global assets into culturally relevant content.
  • The position requires overseeing integrated marketing plans that deliver full-funnel strategies to drive awareness and sales.

Matching Summary

Match Score: 75

** Recruitpedia Pte. Ltd. is seeking a Senior Brand Executive to help drive brand strategy for a multinational company in the personal care products industry. The ideal candidate will have B2C marketing experience, especially in FMCG or consumer health, and will be responsible for localizing global campaigns for the Southeast Asian market. **

Skills & Requirements

Must-have

  • B2C marketing experience in FMCG
  • Lead campaign localisation across markets
  • Develop consumer insights for campaigns
  • Manage budgets and media planning

Nice-to-have

  • Experience in consumer health or beauty
  • Collaboration with cross-functional teams
  • Understanding of Southeast Asian markets

Key Requirements

  • B2C marketing experience preferably in FMCG
  • Experience in consumer health, beauty, or personal care

Work Rights

Not specified

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