Lead and manage brand initiatives including locally developed campaigns, media partnerships, and brand collateral design and production to enhance UOB Vietnam’s brand visibility and awareness
Job Summary
Lead and manage brand initiatives including locally developed campaigns, media partnerships, and brand collateral design and production to enhance UOB Vietnam’s brand visibility and awareness.
Plan, implement, and manage end-to-end brand campaigns and activities to meet strategic objectives and brand KPIs (awareness, consideration, perception).
Assist in the planning and execution of CSR and art-related initiatives such as sponsorships, volunteer programs, and community engagement activities.
Matching Summary
Lead and manage brand initiatives including locally developed campaigns, media partnerships, and brand collateral design and production to enhance UOB Vietnam’s brand visibility and awareness.
Skills & Requirements
Must-have
Brand Strategy & Management
Campaign Planning & Execution
Communications & Content Development
CSR & Sponsorship Initiatives
Corporate Merchandising
Stakeholder Management
Nice-to-have
Digital and social media experience
Sustainability knowledge
Creative problem-solving skills
Strong organizational abilities
Key Requirements
Bachelor degree in branding, advertising, marketing, communications or equivalent
At least 7-year experience in branding, marketing, advertising and/or communications
Excellent Vietnamese writing skills
Strong proficiency in English (written and spoken)