The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth
Job Summary
The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.
This role owns end-to-end demand programs that convert awareness into qualified pipeline across segments and regions, serving as the connective tissue between marketing strategy and sales outcomes.
Workday offers a flexible work approach combining in-person and remote time, providing tools to grow, skills to develop, and support invested in employees for the long haul.
Matching Summary
The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.
Salary
Base: $115,200 USD - $172,800 USD (primary location); Bonus/Equity: Eligible for Workday Bonus Plan or role-specific commission/bonus and stock grants; Benefits: Not specified
Skills & Requirements
Must-have
end-to-end demand programs ownership
multi-channel integrated campaign management
pipeline tracking and reporting
webinar and field event planning
cross-functional collaboration
campaign performance optimization
marketing platform data hygiene
Nice-to-have
strong communication skills
strategic planning aligned to business priorities
proactive stakeholder updates
curious and courageous collaborator
flexible work environment
Key Requirements
8+ years demand generation experience
8+ years revenue tracking experience
experience managing MQL-to-pipeline conversion
structured webinar and field event planning 8–12 weeks out