Digital Marketing & External Communications Manager

Cna Employees' Health Plan Trust

Base: $72,000 to $141,000 annually (dc, ca, co, ct...
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P&c insurance experience required
Google ads and bing ads management
Marketo marketing automation expertise
** CNA Employees' Health Plan Trust is seeking a Digital Marketing & External Communications Manager to lead digital marketing initiatives and external communications strategies. The ideal candidate will have extensive experience in digital marketing, particularly in the insurance sector, and will be responsible for managing agency partners and optimizing communications across various channels. **

Job Summary

  • The role is responsible for leading the execution of digital marketing and external communications programs that support enterprise and business-unit objectives.
  • CNA offers a comprehensive and competitive benefits package to help employees achieve their physical, financial, emotional and social wellbeing goals.
  • This position serves as a senior individual contributor and manager of agency partners working closely with marketing leadership and integrated content teams.

Matching Summary

Match Score: 75

** CNA Employees' Health Plan Trust is seeking a Digital Marketing & External Communications Manager to lead digital marketing initiatives and external communications strategies. The ideal candidate will have extensive experience in digital marketing, particularly in the insurance sector, and will be responsible for managing agency partners and optimizing communications across various channels. **

Salary

Base: $72,000 to $141,000 annually (DC, CA, CO, CT, IL, MD, MA, NY, WA); Bonus/Equity: Not specified; Benefits: Comprehensive package including physical, financial, emotional and social wellbeing support

Skills & Requirements

Must-have

  • P&C insurance experience required
  • Google Ads and Bing Ads management
  • Marketo marketing automation expertise
  • SEO and GEO standards enforcement
  • Agency and vendor relationship management

Nice-to-have

  • Strong written content creation skills
  • Experience with Google Analytics and Looker
  • Collaborative workstyle with leadership
  • Ability to prioritize multiple projects

Key Requirements

  • Bachelor's degree in Marketing or related field
  • Minimum 7 years of digital marketing experience
  • P&C insurance industry experience required

Work Rights

Not specified

Tailored Resume

Cover Letter