The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising
Job Summary
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
Implements strategies to consistently grow revenue and exceed revenue goals, while establishing credible relationships with the local business community.
Prepares and delivers sales presentations to clients, explaining how specific types of advertising will help promote their products or services effectively.
Matching Summary
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
Skills & Requirements
Must-have
Generate advertising revenue
Call on established agencies
Cold-call new prospects
Develop advertising schedules
Develop advertisements with clients
Nice-to-have
Convince potential clients
Credible relationships with local business community
Key Requirements
Bachelor’s degree in Marketing, Advertising or Mass Communications, or related field, or equivalent combination of education and work-related experience
Minimum one year’s experience in sales, preferably in the media field
Valid driver’s license with an acceptable driving record
Experience achieving long-range objectives and implementing strategies