Asst. Manager, Owner Growth Strategy – Crm & Nba Journey Architecture

General Motors

Warren, MI, US
Hybrid
Next best action engine design
Advanced crm ecosystem experience
Ai-driven decisioning frameworks
General Motors is seeking an Assistant Manager for Owner Growth Strategy, focusing on CRM and Next Best Action (NBA) journey architecture. The role requires strategic expertise in advanced CRM ecosystems, with an emphasis on AI-driven decision-making and lifecycle orchestration

Job Summary

  • The role focuses on designing scalable, AI-enabled journey architectures to operationalize GM's Next Best Action engine across the post-purchase lifecycle.
  • Candidates must demonstrate strategic judgment by prioritizing incremental lift and customer value over simple campaign volume.
  • General Motors offers a rewarding career focused on well-being, inclusion, and a vision of Zero Crashes, Zero Emissions, and Zero Congestion.

Matching Summary

Match Score: 85

General Motors is seeking an Assistant Manager for Owner Growth Strategy, focusing on CRM and Next Best Action (NBA) journey architecture. The role requires strategic expertise in advanced CRM ecosystems, with an emphasis on AI-driven decision-making and lifecycle orchestration.

Skills & Requirements

Must-have

  • Next Best Action engine design
  • Advanced CRM ecosystem experience
  • AI-driven decisioning frameworks
  • Lifecycle orchestration strategy
  • Experimentation and incrementality measurement

Nice-to-have

  • Executive presence in ambiguous environments
  • Strong cross-functional collaboration skills
  • Experience with Adobe Experience Platform
  • Background in mature retail or subscription ecosystems

Key Requirements

  • 5+ years in advanced CRM strategy
  • Bachelor's degree in Marketing, Business, or Analytics
  • Hands-on familiarity with enterprise CRM platforms

Work Rights

Not specified

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