The role involves owning the full-funnel user acquisition strategy and execution for assigned mobile game titles across major paid channels
Job Summary
The role involves owning the full-funnel user acquisition strategy and execution for assigned mobile game titles across major paid channels.
Candidates must partner with creative teams to conceptualize high-engagement ad assets tailored to Western market sensibilities.
Success requires maintaining rigorous daily performance tracking and leveraging analytics tools to translate complex data into strategic budget reallocations.
Matching Summary
Match Score: 85
The role involves owning the full-funnel user acquisition strategy and execution for assigned mobile game titles across major paid channels.
Skills & Requirements
Must-have
1+ years paid acquisition experience
Meta Ads Google Ads TikTok Ads proficiency
English ad copywriting skills
ROAS and volume target accountability
A/B testing framework architecture
Nice-to-have
Mobile casual gaming genre knowledge
SQL or BI tool proficiency
Secondary language skills like Japanese
Existing agency network in target regions
Entrepreneurial drive for optimization
Key Requirements
1+ years managing paid acquisition campaigns
Proficiency in English-language advertising platforms
Strong analytical foundation with Excel/Google Sheets