Flexible work (at least 50% in-office time each quarter)
8+ years b2b saas marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
Workday is seeking a Principal Workday Marketplace Marketing Lead to drive the marketing strategy for their Marketplace, enhancing customer engagement and partner solutions. The role combines elements of partner marketing, product marketing, and performance marketing, focusing on increasing adoption and visibility of Marketplace offerings
Job Summary
This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace ecosystem.
The position requires blending partner marketing, product marketing, and performance marketing to increase customer discovery of partner solutions.
Workday offers a flexible work approach requiring at least 50% time in-office or with customers/partners while providing tools for long-term growth.
Matching Summary
Match Score: 85
Workday is seeking a Principal Workday Marketplace Marketing Lead to drive the marketing strategy for their Marketplace, enhancing customer engagement and partner solutions. The role combines elements of partner marketing, product marketing, and performance marketing, focusing on increasing adoption and visibility of Marketplace offerings.
Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
Co-marketing program execution
Funnel optimization and analytics
Nice-to-have
Cloud ecosystem co-marketing experience
Integrated campaign management skills
Strong storytelling and writing abilities
Cross-functional collaboration expertise
Experimentation and conversion optimization
Key Requirements
8+ years of B2B SaaS marketing experience
Proven track record delivering measurable pipeline impact