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Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies that enhance visibility and adoption of the Workday Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner marketing and demand generation, and will work to drive growth and revenue through innovative marketing programs.
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Job Summary
This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace.
The position requires blending partner marketing, product marketing, and performance marketing to increase customer discovery of solutions.
Workday offers a flexible work approach combining in-person and remote time, requiring at least half of the time spent in the office or field each quarter.
Matching Summary
Match Score: 75
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Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies that enhance visibility and adoption of the Workday Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner marketing and demand generation, and will work to drive growth and revenue through innovative marketing programs.
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Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
Marketing funnel optimization and analytics
Cross-functional collaboration with sales teams
Nice-to-have
Experience with cloud ecosystem co-marketing
Strong storytelling and writing skills
Hands-on experimentation and conversion optimization
Integrated campaign execution across channels
Ability to translate technical solutions to value
Key Requirements
8+ years of B2B SaaS marketing experience
Proven track record delivering measurable pipeline impact