This role sits within the Miele Professional division to drive the strategic positioning of the premium professional product range in the Australian market
Job Summary
This role sits within the Miele Professional division to drive the strategic positioning of the premium professional product range in the Australian market.
You will lead the development and execution of marketing initiatives that strengthen brand awareness, generate leads, and support sales growth across key commercial channels.
The company offers flexible working hours, personal development opportunities, employee discounts, and international development programs.
Matching Summary
This role sits within the Miele Professional division to drive the strategic positioning of the premium professional product range in the Australian market.
Skills & Requirements
Must-have
Strategic marketing plan development
Integrated marketing campaign execution
Product portfolio lifecycle management
Pricing strategy and positioning
New product launch leadership
Marketing budget management
Nice-to-have
CRM system experience
SEO/SEM and Google Analytics familiarity
Digital marketing channel optimization
Distributor network management
B2B commercial market experience
Key Requirements
Strong experience in strategic marketing plans
Proven ability to manage integrated campaigns
Experience managing product portfolios and pricing
Excellent analytical skills for data interpretation