Senior Marketing Manager, Home Buying - 12 Month Secondment

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Home loan acquisition and go-to-market
Creative and media performance focus
Strategy development, insights, creative, media, optimisation
The key responsibility of the Senior Marketing Manager, Home Loan Acquisition and Go‑To‑Market is to own and deliver end‑to‑end home loan acquisition and go‑to‑market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals

Job Summary

  • The key responsibility of the Senior Marketing Manager, Home Loan Acquisition and Go‑To‑Market is to own and deliver end‑to‑end home loan acquisition and go‑to‑market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals.
  • As part of the Retail Marketing team, the role will work closely with Product, Brand, Compliance and various stakeholders across the business to deliver world‑class marketing campaigns with creative flair.
  • We are building a courageous and exceptional marketing team, through applying analytics and insights to deeply understand our customers, delivering relevant and impactful communications and optimising activity through cutting‑edge marketing technology and practices.

Matching Summary

The key responsibility of the Senior Marketing Manager, Home Loan Acquisition and Go‑To‑Market is to own and deliver end‑to‑end home loan acquisition and go‑to‑market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals.

Skills & Requirements

Must-have

  • home loan acquisition and go-to-market
  • creative and media performance focus
  • strategy development, insights, creative, media, optimisation
  • reporting skillsets
  • cost per lead, cost per acquisition
  • product marketing and communication strategy
  • integrated, brand-led acquisition activity

Nice-to-have

  • customer is at the heart
  • test and learn mindset
  • courageous and exceptional marketing team
  • flexible working options
  • culture of inclusion and respect

Key Requirements

  • 12 month secondment role
  • Depth and knowledge of ATL channel creative strategy
  • Through-the-line marketing strategy and execution
  • Experience in paid media strategy and execution
  • Digital marketing and performance marketing strategy
  • Highly developed project management skills
  • Analytical and strong verbal and written communication skills
  • Ability to build strong relationships
  • Financial services background
  • Sound understanding of financial services retail product

Work Rights

Not specified

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