Gtmc-omnichannel Campaign Capabilities Lead-shanghai

Sanrafaelvet

Shanghai, China
Omnichannel strategy development
Campaign-driven customer engagement
Digital platform business ownership
The Omnichannel Campaign Capabilities Lead will be accountable to develop and enable standards for development and execution of best-in-class Campaign-driven Omnichannel Customer Engagement journeys, orchestrating across channels and content

Job Summary

  • The Omnichannel Campaign Capabilities Lead will be accountable to develop and enable standards for development and execution of best-in-class Campaign-driven Omnichannel Customer Engagement journeys, orchestrating across channels and content.
  • This role includes the Business Ownership of corresponding digital platforms to ensure enhanced customer engagement and alignment with business goals.
  • You will collaborate with China GBU, Omnichannel business partners, Digital and global teams to align Omnichannel Campaign priorities in line with Brand and GTM Transformation strategies.

Matching Summary

The Omnichannel Campaign Capabilities Lead will be accountable to develop and enable standards for development and execution of best-in-class Campaign-driven Omnichannel Customer Engagement journeys, orchestrating across channels and content.

Skills & Requirements

Must-have

  • Omnichannel strategy development
  • Campaign-driven customer engagement
  • Digital platform business ownership
  • Cross-functional collaboration
  • Omnichannel tracking and KPIs

Nice-to-have

  • Agile and customer-oriented
  • Growth mindset and continuous improvement
  • Strong relationship builder
  • Pragmatic and value-add approach

Key Requirements

  • 12+ years Pharma Commercial Operations
  • 3+ years Multichannel/Omnichannel experience
  • 3+ years People management experience
  • Omnichannel/Digital Marketing expertise
  • In-depth understanding of pharmaceutical industry

Work Rights

Not specified

Tailored Resume

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