Job Summary

• The Director, Digital Marketing plays a pivotal leadership role within the Ohio State Athletics Marketing unit, overseeing the development, execution, and optimization of the department’s digital marketing strategy across owned and paid channels.
• This position serves as a key leader in shaping the department’s digital fan engagement ecosystem and aligning website, mobile app, email, texting, and digital advertising efforts with departmental brand, ticketing, and revenue objectives.
• The Director will establish reporting frameworks, dashboards, and key performance indicators; evaluate campaign effectiveness; and make data-informed recommendations related to content, segmentation, media spend, and user journey optimization.

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Skills & Requirements

Key Requirements

• Bachelor's degree or equivalent experience
• 4 years relevant experience required
• 4-8 years relevant experience preferred
• experience developing integrated digital campaigns
• strong written and verbal communication skills
• project management skills
• analytical skills

Work Rights