Senior Manager - Business Marketing

756

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8+ years integrated b2b/b2c marketing experience
Proven track record in scalable program leadership
Experience with complex multi-channel campaign delivery
** The Senior Manager - Business Marketing at CommBank is responsible for leading integrated marketing initiatives for the Small Business segment, focusing on customer engagement and growth through data-driven strategies. The role requires collaboration with senior stakeholders to align marketing efforts with business objectives while enhancing relationships with small business customers. **

Job Summary

  • This role leads integrated marketing for the Small Business segment within Business Bank to improve key metrics like MFI and NPS.
  • The Senior Manager shapes insight-led, customer-centric strategies that leverage data to drive engagement and growth while ensuring regulatory compliance.
  • Key outcomes include driving primacy of mindshare, increasing Net Promoter Score, and fostering meaningful engagement with the Yello for Business loyalty program.

Matching Summary

Match Score: 75

** The Senior Manager - Business Marketing at CommBank is responsible for leading integrated marketing initiatives for the Small Business segment, focusing on customer engagement and growth through data-driven strategies. The role requires collaboration with senior stakeholders to align marketing efforts with business objectives while enhancing relationships with small business customers. **

Skills & Requirements

Must-have

  • 8+ years integrated B2B/B2C marketing experience
  • Proven track record in scalable program leadership
  • Experience with complex multi-channel campaign delivery
  • Strong stakeholder influence and strategic alignment skills
  • Deep knowledge of financial services regulatory environment

Nice-to-have

  • Agility and resilience in dynamic market environments
  • Ability to foster internal team challenge and support
  • Experience sharing insights across centers of excellence
  • Track record of evolving brand from trusted bank to partner

Key Requirements

  • >8 years in integrated B2B/B2C marketing
  • Proven experience delivering complex programs of work
  • Robust experience in creative and media planning
  • Operating in a highly regulated commercial environment

Work Rights

Not specified

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