Vp, Global Head Of Dtc

Lume Deodorant

New York, NY, United States
On-site
15+ years dtc leadership experience
Multi-brand portfolio p&l ownership
Omnichannel strategy execution
This role oversees the Direct-to-Consumer strategy for four flagship brands: Harry's, Flamingo, Mando, and Lume

Job Summary

  • This role oversees the Direct-to-Consumer strategy for four flagship brands: Harry's, Flamingo, Mando, and Lume.
  • The leader is accountable for the P&L across all digital businesses while balancing brand differentiation with enterprise scale.
  • The position requires managing senior leaders across product, marketing, engineering, supply chain, and customer service functions.

Matching Summary

This role oversees the Direct-to-Consumer strategy for four flagship brands: Harry's, Flamingo, Mando, and Lume.

Skills & Requirements

Must-have

  • 15+ years DTC leadership experience
  • Multi-brand portfolio P&L ownership
  • Omnichannel strategy execution
  • Shopify ecosystem expertise
  • Customer service organization management
  • Subscription business model dynamics

Nice-to-have

  • GenAI and personalization innovation
  • Strong UX/UI strategic perspective
  • Global mindset for international scaling
  • Entrepreneurial culture alignment
  • Data-driven root cause analysis

Key Requirements

  • 15+ years of leadership experience in DTC
  • Proven track record of scaling multi-brand digital businesses
  • Deep expertise in end-to-end DTC omnichannel operations
  • Experience managing global teams and talent pipelines

Work Rights

Not specified

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