Develop measurement frameworks to assess effectiveness of omnichannel engagement across field, CRM, paid media, owned digital, and third-party channels
Job Summary
Develop measurement frameworks to assess effectiveness of omnichannel engagement across field, CRM, paid media, owned digital, and third-party channels.
Design and execute test-and-learn strategies including A/B tests, lift studies, and incrementality experiments across customer engagement tactics.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment.
Matching Summary
Develop measurement frameworks to assess effectiveness of omnichannel engagement across field, CRM, paid media, owned digital, and third-party channels.
Skills & Requirements
Must-have
omnichannel engagement measurement frameworks
HCP and patient engagement journeys
attribution modeling
causal inference methods
Python or R programming expertise
test and learn strategies
Nice-to-have
machine learning techniques
large language models (LLMs)
explainability and trust
supportive culture
work-life balance
Key Requirements
10+ years of hands-on experience
Bachelor's degree in data science, Analytics, Statistics, Economics, or related field
Proficiency with Python or R for analytical modeling
Experience with cloud-based analytics environments