Job Summary

• The Director, Digital Marketing plays a pivotal leadership role within the Ohio State Athletics Marketing unit, overseeing the development, execution, and optimization of the department’s digital marketing strategy across owned and paid channels.
• This role is responsible for database growth, segmentation strategy, automation, personalization, segment health, and campaign development that supports ticket sales, attendance, fan retention, revenue growth, and new audience acquisition.
• The Director will establish reporting frameworks, dashboards, and key performance indicators; evaluate campaign effectiveness; and make data-informed recommendations related to content, segmentation, media spend, and user journey optimization.

Matching Summary

Skills & Requirements

Key Requirements

• Bachelor's degree or equivalent experience
• 4 years of relevant experience required
• 4-8 years of relevant experience preferred
• experience developing integrated digital campaigns
• strong communication and analytical skills

Work Rights