Design and deliver training modules on media analytics concepts, tools, and platforms, serving as a Subject Matter Expert on digital media performance across various channels
Job Summary
Design and deliver training modules on media analytics concepts, tools, and platforms, serving as a Subject Matter Expert on digital media performance across various channels.
Guide cross-functional teams on campaign measurement frameworks, KPI tracking, attribution modeling, and media optimization, while mentoring analysts and managers on best practices.
Lead technical workshops in SQL, Python, Tableau/Power BI, and Excel, and collaborate with data engineering, media, and strategy teams to improve training effectiveness.
Matching Summary
Design and deliver training modules on media analytics concepts, tools, and platforms, serving as a Subject Matter Expert on digital media performance across various channels.
Skills & Requirements
Must-have
Digital media performance expertise
Media analytics concepts and tools
SQL, Excel, Tableau, Power BI, Python
Search, Social, Display, Programmatic channels
Campaign measurement frameworks and KPI tracking
Reporting, dashboarding, and insight generation
Nice-to-have
Passion for training and development
Collaborative cross-functional work
Mentoring analysts and managers
Key Requirements
Hands-on experience in Search, Social, Display, Programmatic
Deep technical capabilities in SQL, Excel, Tableau, Power BI, Python