Director, Consumer And Shopper Insights And Portfolio Management, Pakistan
Coca-Cola HBC AG
Lahore, Pakistan
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Consumer and shopper understanding
Human sciences and foresights
Data and advanced analytics
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Coca-Cola HBC AG is seeking a Director of Consumer and Shopper Insights and Portfolio Management for their Lahore, Pakistan location. The ideal candidate will possess significant marketing experience with a focus on insights, analytics, and human sciences to drive consumer intimacy and market growth.
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Job Summary
Deep understanding of the art & science behind local consumer & shopper needs, behaviour, and foresights, enabled by human sciences, data and advanced analytics.
Own the art & science of local consumer and shopper understanding, spanning needs, behaviours, rituals, and decision journeys.
Focus on delivering more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing.
Matching Summary
Match Score: 75
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Coca-Cola HBC AG is seeking a Director of Consumer and Shopper Insights and Portfolio Management for their Lahore, Pakistan location. The ideal candidate will possess significant marketing experience with a focus on insights, analytics, and human sciences to drive consumer intimacy and market growth.
**
Skills & Requirements
Must-have
consumer and shopper understanding
human sciences and foresights
data and advanced analytics
portfolio decision support
consumer-centricity deployment
frontline performance assessment
Nice-to-have
growth mindset
curious and dreams big
enterprise mindset
commitment to excellence
servant leadership
Key Requirements
10+ years marketing and leadership experience
Focus on insights, analytics, human sciences, market research