Manager / Assistant Manager, Loyalty Marketing

RESORTS WORLD AT SENTOSA PTE. LTD.

Sentosa, Singapore
Execute casino loyalty programs
Customer segmentation and crm activities
Cohort analysis for program refinements
The role involves executing comprehensive casino loyalty programs and customer engagement strategies across omni-channel platforms

Job Summary

  • The role involves executing comprehensive casino loyalty programs and customer engagement strategies across omni-channel platforms.
  • Candidates will be responsible for analyzing program effectiveness through cohort analysis to drive ongoing strategic refinements.
  • The position requires coordinating with supporting departments to ensure guest retention while maintaining strict regulatory compliance.

Matching Summary

The role involves executing comprehensive casino loyalty programs and customer engagement strategies across omni-channel platforms.

Skills & Requirements

Must-have

  • Execute casino loyalty programs
  • Customer segmentation and CRM activities
  • Cohort analysis for program refinements
  • Omni-channel platform management
  • Compliance with company regulations

Nice-to-have

  • Partnership engagement experience
  • Cross-functional collaboration skills
  • Ability to work under pressure
  • Seamless redemption experience design

Key Requirements

  • Minimum of 3 years in loyalty marketing or CRM
  • Degree in Marketing, Business Administration, or related field
  • Proficiency with CRM systems and digital marketing platforms

Work Rights

Not specified

Tailored Resume

Cover Letter