DraftKings seeks a Senior Director of Brand & Social Strategy to lead a high-performing team in driving brand engagement and cultural relevance. The ideal candidate will possess expertise in brand strategy, social media, and community building, with a passion for sports and innovation
Job Summary
This role leads a high-performing team focused on driving cultural relevance, brand affinity, and engagement across all channels.
The ideal candidate will translate brand purpose into powerful storytelling while balancing real-time engagement with performance-driven content.
DraftKings is a publicly traded technology company offering competitive compensation including base salary, bonus, equity, and benefits.
Matching Summary
Match Score: 85
DraftKings seeks a Senior Director of Brand & Social Strategy to lead a high-performing team in driving brand engagement and cultural relevance. The ideal candidate will possess expertise in brand strategy, social media, and community building, with a passion for sports and innovation.
Salary
Base: $204,000.00 - $255,000.00 USD; Bonus/Equity: Plus bonus and equity applicable; Benefits: Standard benefits as applicable
Skills & Requirements
Must-have
10+ years brand strategy experience
Social-first strategic thinking
Integrated campaign leadership
Team management and mentoring
Data-driven decision making
Nice-to-have
Agency and client-side background
Chronically online attitude
Passion for sports and gaming culture
Experience with sub-brand ecosystems
Key Requirements
10+ years of experience in brand or social strategy