Associate Director, Customer Marketing & Agency Activation

AIA Australia

Kuala Lumpur, Malaysia
Agency activation strategy
Campaign direction and activation frameworks
Actionable activation programs
Lead the overall Agency Activation strategy to strengthen agency engagement and drive sales productivity across regions

Job Summary

  • Lead the overall Agency Activation strategy to strengthen agency engagement and drive sales productivity across regions.
  • Champion data-driven decision-making by analyzing campaign performance, agent engagement metrics, and market trends to refine activation approaches and optimize ROI.
  • Lead a strong and diverse team with different backgrounds and skillsets, give them clear guidance, and motivate them.

Matching Summary

Lead the overall Agency Activation strategy to strengthen agency engagement and drive sales productivity across regions.

Skills & Requirements

Must-have

  • Agency Activation strategy
  • campaign direction and activation frameworks
  • actionable activation programs
  • analyze campaign performance
  • manage the Agency Activation team
  • on-going engagement with key stakeholders

Nice-to-have

  • inspiring meaningful connections
  • purpose-led brand positioning
  • data-driven decision-making
  • strong analytical skills & business acumen
  • Confident, proactive and good organizational skills

Key Requirements

  • minimum 10 years of relevant working experience
  • Bachelor Degree in any discipline
  • Strong presentation skill and interpersonal skill
  • Good command (in written and spoken) of English, Bahasa Malaysia and while Mandarin or Tamil are optional
  • Proficient in Microsoft Office applications
  • Ability to manage multiple stakeholders and projects

Work Rights

Not specified

Tailored Resume

Cover Letter