Customer Analytics And Value Management, Principal
AIA
Not specified
Bachelor's degree in marketing or related field
Strong analytical and problem-solving skills
Proficiency in sql, r, or python
AIA is seeking a Principal in Customer Analytics and Value Management to drive insights from customer data and enhance marketing strategies. The ideal candidate should possess strong analytical skills, proficiency in data tools, and a strategic mindset to contribute to AIA's mission of promoting healthier lives through data-driven solutions
Job Summary
The role involves integrating internal customer data with external research to create a comprehensive view of customer behavior and preferences.
Candidates will develop customer segmentation models and provide actionable recommendations to senior management based on data analysis.
The position requires collaborating with cross-functional teams including marketing, product development, and sales to ensure insights are integrated into business strategies.
Matching Summary
Match Score: 85
AIA is seeking a Principal in Customer Analytics and Value Management to drive insights from customer data and enhance marketing strategies. The ideal candidate should possess strong analytical skills, proficiency in data tools, and a strategic mindset to contribute to AIA's mission of promoting healthier lives through data-driven solutions.
Skills & Requirements
Must-have
Bachelor's degree in Marketing or related field
Strong analytical and problem-solving skills
Proficiency in SQL, R, or Python
Experience with Tableau or Power BI
Ability to translate complex data into actionable insights
Nice-to-have
Master's degree preferred
Excellent project management execution record
Ability to work with ambiguity and manage change
Collaborative mindset in fast-paced environments
Strategic thinker with customer-centric approach
Key Requirements
Bachelor's degree required; Master's preferred
Proficiency in data visualization tools like Tableau or Power BI
Relevant license if job involves regulated activities