Marketing Manager

Aristocrat

Lansing, MI, United States
Base: $114,234 - $212,149; bonus/equity: not speci...
Hybrid
Digital marketing campaigns
Ilottery program
Customer retention tactics
Craft and roll out digital marketing strategies for the iLottery program's objectives and indicators, both short- and long-term

Job Summary

  • Craft and roll out digital marketing strategies for the iLottery program's objectives and indicators, both short- and long-term.
  • Lead the iLottery marketing team, coordinating acquisition, CRM, dedication, digital engagement, and QA functions.
  • Offer strategic suggestions for digital advertising investment to enhance return on investment and channel performance.

Matching Summary

Craft and roll out digital marketing strategies for the iLottery program's objectives and indicators, both short- and long-term.

Salary

Base: $114,234 - $212,149; Bonus/Equity: Not specified; Benefits: Comprehensive benefits package including health, dental, vision, PTO, 401(k) with match

Skills & Requirements

Must-have

  • digital marketing campaigns
  • iLottery program
  • customer retention tactics
  • marketing content review
  • campaign performance monitoring
  • digital advertising investment

Nice-to-have

  • collaboration and inclusivity
  • dynamic team values innovation
  • proactive in staying current
  • fostering high-performing culture

Key Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 7+ years of experience in digital marketing
  • 3+ years of leadership experience
  • Strong analytical skills
  • Excellent communication, teamwork, and leadership skills
  • Experience managing budgets and advertising spend
  • Familiarity with A/B testing, segmentation approaches
  • Familiarity with analytics platforms
  • Ability to work independently and remotely
  • Must be authorized to work in the US

Work Rights

Authorized to work in the US without sponsorship

Tailored Resume

Cover Letter