Director, Targeted Acquisition

Mercer Advisors

Remote, US
Remote
8-12 years growth marketing experience
Ai-powered marketing tools expertise
1:1 digital marketing background
Mercer Advisors is seeking a Director of Targeted Acquisition to lead their AI-powered outreach program, focusing on customer acquisition strategies from initial engagement to conversion. The role involves both strategic oversight and hands-on execution while managing a contractor team, with a strong emphasis on adopting AI tools to enhance marketing effectiveness

Job Summary

  • The role involves building and scaling an AI-powered Pinpoint program that shapes the end-to-end acquisition experience from first touch through conversion.
  • This is a player-coach position where you will personally build high-impact campaigns while coaching local teams to design and execute their own strategies.
  • Mercer Advisors serves over 31,300 families across more than 90 cities as the #1 RIA firm in the nation according to Barron's.

Matching Summary

Match Score: 85

Mercer Advisors is seeking a Director of Targeted Acquisition to lead their AI-powered outreach program, focusing on customer acquisition strategies from initial engagement to conversion. The role involves both strategic oversight and hands-on execution while managing a contractor team, with a strong emphasis on adopting AI tools to enhance marketing effectiveness.

Skills & Requirements

Must-have

  • 8-12 years growth marketing experience
  • AI-powered marketing tools expertise
  • 1:1 digital marketing background
  • Full-funnel operating model design
  • Contractor team management skills

Nice-to-have

  • Experience in financial services industry
  • Strong judgment on human oversight needs
  • Ability to draft personalized outreach messaging
  • Comfort with ambiguous initiatives
  • Proactive partnership with senior leaders

Key Requirements

  • 8-12+ years in growth marketing or program leadership
  • Demonstrated experience shipping programs not just advising
  • Deep comfort experimenting with AI-powered workflows

Work Rights

Not specified

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