Experience building acquisition measurement frameworks
Maya Philippines is seeking a Senior Manager to lead the acquisition measurement strategy for its Maya Wallet platform. The role emphasizes building scalable analytics frameworks, optimizing conversion funnels, and providing data-driven insights to enhance growth across multiple acquisition channels
Job Summary
This role involves leading the end-to-end measurement strategy for Maya Wallet's acquisition engine across paid media and partnerships.
The successful candidate will define north-star KPIs and establish measurement models grounded in incrementality and control-based approaches.
You will drive back-end data insights by connecting front-end events with transaction and lifecycle behavior outcomes.
Matching Summary
Match Score: 85
Maya Philippines is seeking a Senior Manager to lead the acquisition measurement strategy for its Maya Wallet platform. The role emphasizes building scalable analytics frameworks, optimizing conversion funnels, and providing data-driven insights to enhance growth across multiple acquisition channels.
Skills & Requirements
Must-have
5-7+ years product or growth analytics experience
Strong SQL skills and large dataset proficiency
Experience building acquisition measurement frameworks
Nice-to-have
Ability to translate complex data into insights
Hands-on BI platform experience
Track record of managing KPI frameworks
Key Requirements
5-7+ years of experience in product or growth analytics