The Senior Channel Marketing Specialist will own and execute lifecycle marketing strategies that drive growth and customer engagement across email, push notifications, and on-site channels
Job Summary
The Senior Channel Marketing Specialist will own and execute lifecycle marketing strategies that drive growth and customer engagement across email, push notifications, and on-site channels.
Leverage customer data and behavioral insights for segmentation, personalization, and campaign strategy, running A/B tests to improve engagement, conversion, retention, and LTV.
VistaPrint is an award winning Remote-First company, an inclusive community, and is growing, offering opportunities for professional development.
Matching Summary
The Senior Channel Marketing Specialist will own and execute lifecycle marketing strategies that drive growth and customer engagement across email, push notifications, and on-site channels.
Skills & Requirements
Must-have
Iterable, Braze, or similar tools
Lifecycle marketing strategies
Customer data and behavioral insights
A/B testing for optimization
Performance analysis and insights
Cross-functional team collaboration
Nice-to-have
Mobile app marketing experience
B2B segments experience
Award winning Remote-First company
Inclusive community and culture
Key Requirements
3+ years of experience in CRM, lifecycle management, or channel marketing
Proven ownership of multi-channel campaigns
Strong analytical mindset
Experience with marketing automation platforms
Experience with continuous A/B testing
Solid understanding of segmentation, personalization, and lifecycle marketing principles