Manager - Adtech Delivery

CommBank

Not specified
Google analytics 4 experience
Campaign manager 360 proficiency
Conversion api implementation
CommBank is seeking a Manager in Ad Tech Delivery within the Marketing and Corporate Affairs team to oversee tagging infrastructure and enhance customer engagement through data-driven insights. The role involves collaboration with various internal stakeholders to ensure accurate tagging and effective measurement frameworks, contributing to campaign performance

Job Summary

  • This role involves leading the implementation and maintenance of tagging infrastructure across marketing and origination pages using GA4 and Campaign Manager 360.
  • You will collaborate with paid media, product, and analytics teams to ensure accurate tagging that supports campaign objectives and seamless customer journeys.
  • The position offers flexible working arrangements, career development pathways, and the opportunity to work on high-impact initiatives shaping engagement for millions of Australians.

Matching Summary

Match Score: 85

CommBank is seeking a Manager in Ad Tech Delivery within the Marketing and Corporate Affairs team to oversee tagging infrastructure and enhance customer engagement through data-driven insights. The role involves collaboration with various internal stakeholders to ensure accurate tagging and effective measurement frameworks, contributing to campaign performance.

Skills & Requirements

Must-have

  • Google Analytics 4 experience
  • Campaign Manager 360 proficiency
  • Conversion API implementation
  • Tagging infrastructure maintenance
  • CDP audience strategy

Nice-to-have

  • Adobe Real-Time CDP familiarity
  • GenAI and ML application knowledge
  • Agile environment experience
  • Stakeholder management skills
  • Data integrity passion

Key Requirements

  • 3+ years in digital analytics or ad tech
  • Experience with agile environments
  • Strong stakeholder management capabilities

Work Rights

Not specified

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