State Customer Marketing Manager

Diageo

Goa, India
Execute customer marketing initiatives
Plan annual budget with cluster head
Manage promoter selection and training
The role involves supporting the cluster to deliver NSV and market share objectives through strategic planning and execution

Job Summary

  • The role involves supporting the cluster to deliver NSV and market share objectives through strategic planning and execution.
  • Candidates will be responsible for executing brand communication options across various channels while ensuring alignment with state nuances.
  • Diageo fosters an inclusive culture that celebrates diversity and challenges stereotypes through its advertising and marketing efforts.

Matching Summary

The role involves supporting the cluster to deliver NSV and market share objectives through strategic planning and execution.

Skills & Requirements

Must-have

  • Execute customer marketing initiatives
  • Plan annual budget with cluster head
  • Manage promoter selection and training
  • Coordinate POSM deployment and execution
  • Align sales team with marketing activities
  • Evaluate vendor and retailer performance

Nice-to-have

  • Deep understanding of consumer behaviors
  • Experience with brand legacy reimagining
  • Inclusive culture championing
  • Creative problem solving skills
  • Strong analytical capabilities for M&E

Key Requirements

  • State-level marketing experience required
  • Budget management and planning skills
  • Vendor and promoter management expertise
  • Knowledge of EHS compliance standards
  • Proficiency in BI Portal usage

Work Rights

Not specified

Tailored Resume

Cover Letter