This role is accountable for shaping channel strategy from a trade perspective, ensuring strong alignment with Brand and Category priorities to drive turnover, brand penetration, and profitable growth
Job Summary
This role is accountable for shaping channel strategy from a trade perspective, ensuring strong alignment with Brand and Category priorities to drive turnover, brand penetration, and profitable growth.
Lead Consolidated CD input into Sales & Operations Planning and own and drive CD business performance in the month and quarter.
Develop a compelling Channel strategy (planogram) across ecommerce, omni-channel, and traditional channels by geography to unlock our brands growth in-store/ online.
Matching Summary
This role is accountable for shaping channel strategy from a trade perspective, ensuring strong alignment with Brand and Category priorities to drive turnover, brand penetration, and profitable growth.
Skills & Requirements
Must-have
Channel strategy development
Data-driven shopper insights
Net Revenue Management (NRM)
Trade investment optimization
Customer and channel representation
Nice-to-have
Purpose-driven innovation
Culture-driven environment
Regional exposure opportunities
Key Requirements
Bachelor’s degree in Business, Marketing, or related field
Minimum 5 years experience in Sales/Marketing
Extensive experience in Category Management
Proven experience in Project and Innovation Management