Coordenador(a) De Owner Communications (crm)

gmoshawa.ca

São Caetano do Sul, SP, Brazil
Hybrid (3 days onsite in são caetano do sul)
Owner communications strategy
Customer value pillars
Crm and martech platforms
The position of Coordenador(a) de Owner Communications (CRM) at General Motors in São Caetano do Sul requires a professional to develop and implement customer communications strategies focused on enhancing customer value. The role emphasizes collaboration across various departments and demands a strong background in CRM and marketing analytics

Job Summary

  • The role is responsible for building and implementing a customer communication discipline for GM in South America, focusing on increasing owner revenue, creating paths to loyalty, and measuring customer value.
  • Key responsibilities include structuring the Owner Communications function, designing and testing proprietary communications, co-designing loyalty journeys, and defining customer value measurement frameworks.
  • Success indicators include increased customer value visibility, improved communication engagement, reduced message overlap, and evolution of repurchase and retention rates.

Matching Summary

Match Score: 85

The position of Coordenador(a) de Owner Communications (CRM) at General Motors in São Caetano do Sul requires a professional to develop and implement customer communications strategies focused on enhancing customer value. The role emphasizes collaboration across various departments and demands a strong background in CRM and marketing analytics.

Skills & Requirements

Must-have

  • Owner Communications strategy
  • Customer Value pillars
  • CRM and MarTech platforms
  • Customer data analysis
  • Test & Learn methodology
  • Hybrid work model

Nice-to-have

  • Hands-on and builder profile
  • Strong analytical and strategic vision
  • Influence multiple stakeholders
  • Comfortable in unstructured environments

Key Requirements

  • Bachelor's degree in Marketing, Administration, Engineering, Economics, Statistics or related
  • Proficiency in Portuguese and English
  • Experience in CRM, Customer Experience, Loyalty or MarTech
  • Experience with CRM/CDP and marketing automation platforms
  • Experience with data analysis and visualization tools
  • Familiarity with customer metrics

Work Rights

Not specified

Tailored Resume

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