Principal, Workday Marketplace Marketing Lead

Workday

**
Partner ecosystem marketing experience
Measurable pipeline or revenue impact
Marketing funnel optimization skills
** Workday is seeking a Principal, Workday Marketplace Marketing Lead, responsible for developing and executing marketing strategies that drive growth and adoption for the Workday Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner and product marketing, to enhance customer engagement and pipeline impact. **

Job Summary

  • This role sits within Partner Marketing and works closely with stakeholders across the Global Partner Organization and wider marketing organization.
  • You will own the marketing strategy that drives growth, adoption, and impact from the Workday Marketplace.
  • With Flex Work, you can combine in-person time and remote while spending at least half of your time each quarter in the office or in the field.

Matching Summary

Match Score: 75

** Workday is seeking a Principal, Workday Marketplace Marketing Lead, responsible for developing and executing marketing strategies that drive growth and adoption for the Workday Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner and product marketing, to enhance customer engagement and pipeline impact. **

Skills & Requirements

Must-have

  • Partner ecosystem marketing experience
  • Measurable pipeline or revenue impact
  • Marketing funnel optimization skills
  • Cross-functional collaboration abilities
  • Strategic marketing program development

Nice-to-have

  • Co-marketing programs with cloud ecosystems
  • Integrated campaigns across digital channels
  • Hands-on experimentation and conversion optimization
  • Technical partner solutions value propositions

Key Requirements

  • 8+ years experience in B2B SaaS marketing
  • Experience working with technology marketplaces

Work Rights

Not specified

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