Brand Manager

PROCTER & GAMBLE INTERNATIONAL OPERATIONS SA Singapore Branch

Pasir Panjang, Singapore
Sgd 6,000 - 9,000 / monthly pm
On-site
Brand activation planning and execution
Digital marketing and content creation
Stakeholder management with retailers and agencies
The Brand Manager position at Procter & Gamble International Operations in Singapore focuses on driving brand growth for the SK-II brand through innovative consumer experiences and strategic digital campaigns. The ideal candidate will have a background in brand management, proficiency in Mandarin, and a good understanding of the travel retail landscape

Job Summary

  • As the SK-II Brand Manager, you will own end-to-end brand activation and growth strategies—shaping innovative consumer experiences, orchestrating high-impact events across Travel Retail markets, and pioneering digital campaigns across different regions.
  • You will report directly to the Brand Director and collaborate closely with cross-functional teams including Analytics & Insights, Sales, Communications, Finance, Creative Agencies, and Retail Partners to deliver cohesive commercial plans tailored for regional nuances and target consumer segments.
  • Delivering business targets and growth through inventive brand activations and strong retailer relationships is key, alongside leading first-to-market initiatives such as travel retail media activations and immersive flagship events that amplify brand presence and consumer engagement.

Matching Summary

Match Score: 85

The Brand Manager position at Procter & Gamble International Operations in Singapore focuses on driving brand growth for the SK-II brand through innovative consumer experiences and strategic digital campaigns. The ideal candidate will have a background in brand management, proficiency in Mandarin, and a good understanding of the travel retail landscape.

Salary

SGD 6,000 - 9,000 / Monthly

Skills & Requirements

Must-have

  • brand activation planning and execution
  • digital marketing and content creation
  • stakeholder management with retailers and agencies
  • media spend optimization and performance monitoring
  • consumer journey strategy development
  • cross-functional collaboration
  • business proficiency in Mandarin

Nice-to-have

  • experience with travel retail
  • knowledge of China’s social media landscape
  • strong strategic thinking
  • good communication and teamwork skills
  • experience working with multiple partners

Key Requirements

  • Bachelor’s degree in Marketing or related field
  • 1-3 years brand management experience
  • business proficient in Mandarin

Work Rights

Not specified

Tailored Resume

Cover Letter