Customer Marketing Senior Manager

FanDuel

New York City, NY, USA
Base: $127,000 - $159,000 usd; bonus/equity: annua...
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8+ years customer marketing experience
3+ years team management
Full crm lifecycle ownership
** FanDuel is seeking a Customer Marketing Senior Manager in New York City to enhance customer engagement and lifetime value through strategic lifecycle marketing initiatives. The role requires collaboration across departments and expertise in CRM management, marketing technology, and data analytics. **

Job Summary

  • This role leads the lifecycle marketing strategy to drive engagement, retention, and customer lifetime value for FanDuel's premier gaming platform.
  • The successful candidate will oversee retention budget allocation and collaborate with Data Science to advance model-driven marketing strategies.
  • FanDuel offers comprehensive benefits including health plans starting at $0 per paycheck, generous PTO, and a 401k match up to 5%.

Matching Summary

Match Score: 75

** FanDuel is seeking a Customer Marketing Senior Manager in New York City to enhance customer engagement and lifetime value through strategic lifecycle marketing initiatives. The role requires collaboration across departments and expertise in CRM management, marketing technology, and data analytics. **

Salary

Base: $127,000 - $159,000 USD; Bonus/Equity: Annual bonus and long-term incentive opportunities available; Benefits: Medical, vision, dental, life, disability, 401k match, PTO, sick leave

Skills & Requirements

Must-have

  • 8+ years Customer Marketing experience
  • 3+ years team management
  • Full CRM lifecycle ownership
  • Substantial budget management
  • AI technology leverage
  • Braze or Salesforce expertise
  • Data architecture understanding

Nice-to-have

  • Interest in i-gaming and sports betting
  • Experience in heavily regulated industry
  • Positive attitude and team player
  • Cross-functional partnership skills
  • Strong verbal and written communication

Key Requirements

  • Minimum 8 years experience in Customer Marketing
  • Minimum 3 years managing a team
  • Bachelor's degree required
  • Experience with Braze, XP, Moveable Ink, or Salesforce

Work Rights

Not specified

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