The role drives compelling positioning, messaging, and design that best suit the audience(s) and achieve business objectives, while delivering accurate product information
Job Summary
The role drives compelling positioning, messaging, and design that best suit the audience(s) and achieve business objectives, while delivering accurate product information.
Lead the development and execution of integrated go-to-market strategies for new product launches and enhancements.
Comprehensive health, dental, and vision insurance day one of employment.
Matching Summary
The role drives compelling positioning, messaging, and design that best suit the audience(s) and achieve business objectives, while delivering accurate product information.
Salary
Base: $103,800.00 - $173,300.00; Bonus/Equity: Not specified; Benefits: Comprehensive health, dental, and vision insurance day one of employment. 401(k) with company 6% match. Paid time off, holidays, and volunteer days.
Skills & Requirements
Must-have
Product positioning and messaging
Go-to-market strategy development
Cross-functional leadership
Consumer marketing expertise
Digital experiences
Data-driven decision-making
Nice-to-have
Integrate AI tools into marketing
Executive communication skills
Strategic thinker
Independent ownership
Structured methodologies
Bilingual English/Spanish
Key Requirements
Bachelor's degree in marketing or Business
10+ years progressive product marketing experience
Proven ability to lead cross-functional initiatives