Head Of B2b Product Marketing

Canva

Sydney, Australia
On-site
B2b product marketing strategy
Go-to-market architecture
Full-funnel marketing narrative
Define and own a B2B product marketing strategy, including positioning, segmentation, and GTM architecture, to shape how Canva competes and wins

Job Summary

  • Define and own a B2B product marketing strategy, including positioning, segmentation, and GTM architecture, to shape how Canva competes and wins.
  • Manage, mentor, and develop a global team of 8, including 4 direct reports, to achieve their best work.
  • Bring a sharp external perspective on trends, competitive dynamics, and customer behavior to keep Canva positioned ahead of the market.

Matching Summary

Define and own a B2B product marketing strategy, including positioning, segmentation, and GTM architecture, to shape how Canva competes and wins.

Skills & Requirements

Must-have

  • B2B product marketing strategy
  • Go-to-market architecture
  • Full-funnel marketing narrative
  • Value proposition architecture
  • Global team leadership
  • Sales enablement programs
  • External market perspective

Nice-to-have

  • High-growth SaaS experience
  • PLG and enterprise GTM motions
  • Design-led products passion
  • AI for content scaling

Key Requirements

  • 10+ years B2B product marketing experience
  • Senior leadership roles
  • High-growth SaaS or technology company
  • Track record of moving commercial metrics
  • Experience building and developing high-performing teams
  • Deep experience partnering with Sales
  • Navigating matrixed organizations
  • Strong commercial acumen
  • Executive presence and credibility

Work Rights

Not specified

Tailored Resume

Cover Letter