LendingTree operates a 9-figure annual marketing budget as a real-time capital allocation system to optimize across channels and products
Job Summary
LendingTree operates a 9-figure annual marketing budget as a real-time capital allocation system to optimize across channels and products.
The role requires owning strategy and execution across SEM, Paid Social, Programmatic, and Partner Marketing channels to drive efficient lead generation.
This position demands a leader who can balance volume, quality, and downstream conversion while dynamically shifting capital for optimal outcomes.
Matching Summary
LendingTree operates a 9-figure annual marketing budget as a real-time capital allocation system to optimize across channels and products.
Skills & Requirements
Must-have
End-to-end paid acquisition strategy
SEM core growth driver management
Portfolio-based channel investment approach
High-velocity testing culture experience
Scaling lead generation across verticals
Nice-to-have
Thrives in competitive environments
Dynamic capital allocation system expertise
Multi-vertical marketplace knowledge
Long-term marketplace value focus
Key Requirements
Head of Paid Media leadership experience
Experience driving high-velocity testing culture
Hybrid schedule availability in Charlotte, Denver, or Seattle