Bm/sbm-tozo Mkt-上海

Astrazeneca

Shanghai, China
Customer insights
Marketing research
Brand plan development
Develops brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and formulating promotion mix

Job Summary

  • Develops brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and formulating promotion mix.
  • Implements brand execution plans by developing selling tools, coordinating external stakeholder activities, and monitoring plan implementation against agreed measures.
  • Supports sales teams by conducting product training, developing creative campaigns, and evaluating promotional material effectiveness.

Matching Summary

Develops brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and formulating promotion mix.

Skills & Requirements

Must-have

  • customer insights
  • marketing research
  • brand plan development
  • selling tools development
  • product knowledge
  • therapeutic area knowledge

Nice-to-have

  • strategic decision making
  • risk analysis
  • promotion mix formulation
  • cross-functional communication
  • influencing key stakeholders

Key Requirements

  • Product and Environment Knowledge
  • Campaign Execution
  • Communication & Presentation Skills
  • Campaign Development
  • Influencing Key Stakeholders
  • Thinking Strategically

Work Rights

Not specified

Tailored Resume

Cover Letter